Our New 2018-19 Europe River Cruise Comparisons


By Hank Schrader, USMA ’71, Europe Destination & Europe River Cruise Expert


As many of you know, we have one of the best, in-depth, Europe River Cruise Comparisons available anywhere on our website.  We have updated our 2016 version to provide even more accurate information on the ever changing Europe river cruise scene.

We want to emphasize all of these river cruise lines are good values and special trips.  Many have won awards and there is really no official ranking system to provide you a valid comparison method. 

To help overcome the lack of an official ranking system, we have found that The Berlitz River Cruising in Europe & the USA Guide to be as fair an evaluation as presently available to the public.  This book evaluates individual ships in its rating system instead of entire companies, so we have decided to compare the best rivership from each company to determine a ranking system as our method of comparison.

We have also provided our own personal rankings of each line with comments.

So, let’s explore these ranking together, or if you like, just go directly to our full PDF presentation at this link:


What Cruise Lines are We Comparing?

There are 8 major river cruise lines that market to US consumers.  The 8 lines we are comparing are: AmaWaterways, Avalon, Crystal River Cruises, Emerald Waterways, Scenic, Tauck, Uniworld and Viking.  We provide a good look at the advantages and disadvantages of each company, so you can determine if they might be a good match for your vacation.

Here are some of our photos of the actual riverships in action or in port:

AmaWaterways AmaCerto
Avalon Impression
Emerald Sun
Tauck Treasures
U by Uniworld
The A–U by Uniworld
Uniworld River Royale
Viking Jarl

Why Should You Trust Our Comparisons?

Our ratings are based on sailing on 15 Europe river cruises, selling river cruises on most river cruise lines, personal research and earning specialty designations from almost all major river cruise lines.  We have tried to present the best factual information possible and if the data is our personal opinion, clearly state this. 

What are the Biggest Changes from the 2016 to 2018-19 Comparisons?

There are several changes to our previous 73 slide PowerPoint presentation. 

The first change is the addition of our photos of all the river cruise lines except Crystal.  We feel the reason this is significant, is that it gives you proof we have actually sailed on or seen these cruise lines in action.

The second change is to add rankings to the scores form the Berlitz guide.  This should help you quickly distinguish the differences between lines instead of having to compare the number scores. 

The third change is enhanced information on Crystal River Cruises.  In our original guide, there was only one river cruise ship, the Mozart, a double wide rivership.  Now Crystal has 5 ships sailing in Europe with the addition of 4 longships.  We have updated all our information on Crystal.

The forth change was to provide information about U by Uniworld—their new 2 boat venture that is radically different than others approach to Europe river cruising.

The last major change is to delete the pricing information chart, as the 2016 chart was a snapshot, not a real comparison.  Also, some lines do not publish their fares—you must directly contact the company to get accurate pricing.  Another factor is the air add-ons and other special incentives that many lines are offering.

Berlitz Overall Ratings

From the book, River Cruising in Europe & the USA, we selected the best rated rivership of each company to create this comparison chart.  Here are their rankings using this methodology:

Ward Ratings

Our Overall Ratings

Here are our rankings of the 8 cruise lines:

My Ratings

My Final Thoughts

Please share this information with anyone who might want to learn more about Europe River cruising or have them call us—we will be delighted to help!

Getting unbiased information about the various river cruise companies is difficult.  There is no one company that is right for everyone.  We do believe we know enough to guide you to the right river cruise company that matches your travel style.  We can provide comparisons that will provide you significant information to make sound travel decisions about which company to use for your river cruise vacation.

We are travel experts, ocean and river cruise experts, and Europe destination experts.  We have first-hand knowledge of almost anywhere you want to visit in Europe.  We know our products and the vendors who sell them to you.  We have designed special tours for dozens of clients, led several and will continue to find just the right vacation that will exceed your expectations.

When you are spending your hard earned money for a vacation, you want an advisor who can match you with the right trip.  You want someone who will understand your expectations and fuel your anticipation (or excitement) to get you the best possible trip experience.  And, you want someone who can help you with the decision making process.  We think we have all these qualities.

Whatever your Dream Destinations are, we are here to help you get the best possible vacation based on what is important to you!  We will provide you high quality, expertly planned travel.  Please give me a call 713-397-0188 (Hank) or email me at hschrader@dreamdestinations.com.  We want to help you:  Savor life…make memories…Visit Dream Destinations!  Your journey begins here!

Hank Schrader
Hank Schrader

HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 45 years.  He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA).  This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years.  He is a `71 graduate of West Point and has earned 2 master’s degrees.   His other Certifications:

  • AmaWaterways River Cruise Specialist
  • Viking River Cruise Specialist
  • Scenic River Cruise Specialist
  • Emerald Waterways  Specialist
  • Avalon Waterways Specialist
  • Brit Agent

Europe River Cruise Partnerships Will Enhance Your Travel Options

By Hank Schrader, USMA ’71, Europe Destination Specialist & Europe River Cruise Expert

One way Europe River Cruising is changing is the trend of some companies to partner with other companies or individuals to enhance the options for more specialized experiences for their guests.  To me, it is no surprise that our two favorite river cruise lines, AmaWaterways and Scenic, are at the forefront of this trend.  A word of warning—these cruises sell out quickly (many are already gone for the 2018 season), so if you are interested, do not hesitate to contact us to get your cruise. 

So, let’s explore these new partnerships and how they can enhance your river cruise vacation.

3 Great AmaWaterways Partnerships

AmaWaterways has partnered with Adventures by Disney, Backroads and a celebrity chef, Joanne Weir.

Adventures by Disney 2018 & 2019

These awesome companies have partnered together to provide some unique river cruise trips on the two most popular river cruise routes in Europe—the Danube and the Rhine.  Most sailings are during the summer months, but there is also a special Christmas sailing on the Danube departing on December 23, 2018.  The 2018 sailings are now available for booking and we are happy to help you send your family on an adventure they will never forget.

Adventures by Disney will offer eight Danube sailings aboard the AmaViola.  Four of these sailings are already sold out! The route is from Vishofen, Germany to Budapest, Hungary, or the reverse.  Along with the chance to visit 4 countries (Austria, Germany, Hungary and Slovakia), the cruise sails through the Wachau Valley, one of the most picturesque parts of the Danube River.

Schonbuhl Castle
Schonbuhl Castle on the Danube River at the entrance of the Wachau Valley

On the Rhine, they will sail eight special Beauty and the Beast” itineraries aboard the AmaKristina in 2018.  One of these eight sailings is already sold out.  This cruise sails from Basel, Switzerland to Amsterdam, Netherlands (we sailed this route in December 2016) and also visits France and Germany—4 great Europe countries on one trip.  It also sails in the reverse direction.  The “Beauty and the Beast” theme will dominate the cruise with a special film screening and activities, but the highlight may well be a visit to Riquewihr, the inspiration for Belle’s hometown in the animated film.  

A special feature of both of these Ama ships is connecting cabins.

For these family oriented cruises, there are only 140 spaces per sailing—Disney extra guides take up some cabins—instead of the normal 156 passengers.

There is a big advantage with the pairing of Disney and Ama—both provide wonderful experiences: Disney on land and sea and now both on the great rivers of Europe.  And with the Disney touches, it isn’t hard to imagine that any Disney aficionado would enjoy these themed cruises.

Adventures by Disney in 2019

In 2019, a new route will be added.  The cruise will be on the Seine.  According to Travel Market Report, “The new itinerary will include two summer 2019 departures and two adults-only epicurean sailings in the fall, which will offer a wide range of special food and wine-themed experiences.”  It sounds like another great addition to the lineup to us.

Disney for Adults

There are also an increased number of adult only adventures.  These special cruises were inspired by the Epcot International Food & Wine Festival.  The special events on these sailings include culinary experiences both onboard and onshore, wine tastings, culinary walking tours and a French patisserie class.  There are 2 sailing on the Rhine (September and October) and one special Octoberfest sailing on the Danube departing on September 30, 2018—you guessed it, it will feature beer!

Bookings for these cruises must be done directly with Adventures by Disney.  Here is the link:  https://www.adventuresbydisney.com/trip-selector/river-cruise/  Please when booking these trips, include us as your travel consultants. 


AmaWaterways also has partnered for some awesome bike tours with Backroads.  Backroads has been in partnership with AmaWaterways since 2015 and it has been quite a success story.  According to an interview I read in Travel Professional News, Kristin Karst, Executive Vice President and Co-Owner of AmaWaterways, is quite proud of this partnership.  Here is what she had to say in 2017: “Providing best-in-class service and authentic upscale travel experiences, we’re bringing more active adventure biking, walking and hiking journeys to the world’s most renowned European river cruise destinations.  We’ve expanded our 2017 line-up of active river cruise departures in partnership with Backroads – the world’s #1 active travel company –by offering more the 50 sailings along the Danube, Douro, Rhine or Seine rivers.”

On our AmaWaterways Tulip Time Cruise
Anne and Hank with Kristin Karst, Executive Vice President and Co-Owner of AmaWaterways

The company has taken over entire boats on the Danube in 2017 and plans to do so again in 2018 and 2019.  And an AmaWaterways vessel will be exclusively reserved for roughly 100 Backroads cruisers on the Douro River in Portugal in 2019.

They also offer smaller group tours.  Typically on these special tours only 20 to 30 of the 156 passengers are part of a regular cruise.  Currently the two most popular routes are on the upper Danube and along the Rhine.  These tours feature specialized titanium bikes provided by Backroads.  Currently there are 58 tours scheduled for 2018, including a chartered Danube sailing for Backroads guests only.

I reached out to Backroads and Liz Einbinder, their PR director, provided me some great information about this partnership.  Among the items she pointed out to me were how good the bikes that Backroads uses for their tours.  Here is her description “On all our active river cruise trips we use Backroads state of the art custom titanium bikes.  Our bikes are best in class, lightweight, comfortable and designed for a day of cycling.”  She also told me how folks can book these tours—here is their contact information—“People who want to book one of our active river cruises book directly through Backroads (not through Ama).Call 800-462-2848 or +1-510-527-1555 or www.Backroads.com.”  Please just remember to include us as your travel consultants when making the booking.

Celebrity Chef Joanne Weir

AmaWaterways also has partnered with celebrity chef, Joanne Weir.  Weir has written 18 cookbooks and in 2017 recorded 2 cooking demonstrations onboard an AmaWaterways ship.  These will be featured on her PBS show “Plates and Places with Joanne Weir.”  The collaboration will continue with a special theme cruise on July 26, 2018. The seven-night Taste of Bordeaux – Culinary Cruise Hosted by Joanne Weir on the AmaDolce will traverse the Bordeaux region along the Garonne and Dordogne Rivers.  We sailed on the AmaDolce in November of 2017 on this route and it was an excellent wine and food experience, so this extra addition will make it even more special.

On this sailing, guests will have the opportunity to interact with Chef Weir on the ship and during shore excursions, especial on tours that feature local foods and wines.  Chef Weir will also be on hand for culinary presentations available to all passengers.

Again, AmaWaterways just continues to add more and more value to their cruise lineups.


Scenic Opal
TV Area on the Scenic Opal from our 2015 Cruise

Scenic has partnered with National Geographic to provide more in-depth excursions on some of their voyages.  According to their November 2, 2017 Press Release, here is an overview of the partnership:

 “National Geographic Expeditions and award-winning operator Scenic Luxury Cruises & Tours have teamed up to launch a new line of National Geographic River Cruises.  These new offerings will combine Scenic’s truly all-inclusive luxury river cruise experience with National Geographic’s 129-year legacy of science, conservation and exploration to create an unforgettable experience for travelers.

Scenic already had great tours and this is only going to enhance the options for guests.  On each of these special cruises, there will be lecturer and photographer from National Geographic.  The concept is to provide a more in-depth understanding of the area and to enhance your knowledge of how to capture your experiences by learning better photography techniques.

Here are the 5 different sailings options in Europe for 2018:  Beautiful Bordeaux on August 26 and September 15; Rhine Highlights on July 30 and September 26; Gems of the Danube on July 19 and October 11; the 15 day Jewels of Europe (sails from Amsterdam to Budapest) on July 19 and October 16; and a Danube Christmas Markets sailing on December 2.  It is quite a good line up and should be a great partnership.

We have sailed on Scenic and it is an awesome river cruise line—we enjoyed it and so did the guests we helped experience this good river cruise company.

Carriage in Palais Liechtenstien, Vienna
Carriage on display in Palais Liechtenstien, Vienna on our enrich Scenic tour classical concert

Some Limited Partnerships

While AmaWaterways and Scenic seem to be the leaders in the partnership trend, other cruise lines are making smaller partnerships that deserve mention.

Emerald has partnered with one of the region’s top chefs, Fabien Morreale.  He will come onboard the Emerald Liberté one night to cook a special meal featuring his favorite and most famous dishes during a three-course serving.  This partnership will happen on their Sensations of Southern France river cruise, aboard the newest Star-Ship, the Emerald Liberté, where guests will sail the Rhône River.  We have sailed the Rhône River several times and it is a great vacation option.  We also have spent time on an Emerald Star ship and we really liked their product, so this partnership will enhance their vacation experience for guests, in our opinion. 

Pont du Gard
Pont du Gard–one of the sights you might see on a Rhône River Cruise

Our Last Thoughts

Europe river cruising is constantly changing and in most cases, the winners are the cruisers.  These new programs have brought the wonders of Europe together in a way that is much more appealing to kids and still allows the entire family to have a wonderful vacation or allows you to experience a specialized tour.  The usual benefits of unpack once, see multiple sights, all meals provided and interesting things to do and see, are now more tailored to your specific interests, and have taken Europe river cruising to a new level.  As always we want to help you with your travel dreams, whatever they may be, and hope some of you will want to take part of these partnership on Europe river cruises.  Please call Hank (713-397-0188) or email him at hschrader@dreamdestinations.com so we can help you: Savor life . . . make memories . . . visit Dream Destinations!  Your journey begins here!

Hank Schrader
Hank Schrader

HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 45 years.  He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA).  This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years.  He is a `71 graduate of West Point and has earned 2 master’s degrees.   His other Certifications:

  • AmaWaterways River Cruise Specialist
  • Viking River Cruise Specialist
  • Scenic River Cruise Specialist
  • Emerald Waterways  Specialist
  • Avalon Waterways Specialist
  • Brit Agent


River Cruise Vibes

By Hank Schrader, USMA ’71, Europe Destination & Europe River Cruise Expert

I have wanted to write this blog for a long time. Since 2009, I have studied Europe River cruising to try and learn all I could about the river cruise industry. A few industry experts have tried to make comprehensive comparisons of the different lines. Each has a slightly different approach. We have taken a unique approach by creating a PowerPoint presentation. Our 73 slide 2016 Comparison Guide is very good but even that lacks one factor—the vibe of the line and its ships. The Merriam-Webster dictionary defines vibe as “the feeling that someone or something gives you.” So, here goes—my evaluation of the vibe or feeling you will get on 8 river cruise lines.
The Starting Point–Our 2016 River Cruise Company Comparisons
This is so complex a subject that only a complete comparisons like our 73 slide 2016 River Cruise Company Comparison Guide adequately address the many questions travelers often have about the differences between river cruise lines (there are 17 comparisons charts in the presentation). HERE IS THE LINK TO OUR GUIDE. Once you know about the offerings of each line, now it is time to learn about their vibe.
We have sailed on 14 Europe River cruises. We have been on 3 different lines—AmaWaterways, Scenic and Emerald. We have sent guests on AmaWaterways (lots), Scenic, Uniworld and Viking. I hold specialty certifications from 5 river cruise lines, have attended over 30 in person seminars or webinars and read everything I could on Europe River cruising. There are a lot of facts behind these opinions, but some is just personal opinion. I challenge you to be the critical thinker and judge my opinions based on what is important to you for your vacations. As always, let us know what you think—we love to hear from you!
River Cruise Overview
Usually the first question we are asked about river cruises is “What line is best?” Our answer: They all are good, but there are some big differences between companies. Most folks have heard of Viking, since they advertise heavily and have 50% of all the river cruise vessels on Europe’s rivers. The other lines may not be as well-known, but offer great vacations.
What are the 8 companies we are going to examine? They are (in alphabetical order): AmaWaterways, Avalon Waterways, Crystal, Emerald, Scenic, Tauck River Cruises, Uniworld and Viking. There are no industry standards to rate the river cruise lines and it is important to understand that some ratings are only personal opinion. Every major river cruise line has won some sort of award from a travel industry group, or by reader poll, so that is not the best criteria to use to judge a river cruise line. In all my research and experiences, I have never read a comparison on the vibe of each line.
My Personal Best Line List by Category
Here is a brief summary of my thoughts about matching your personal priorities to a specific river cruise line:
Best Overall—AmaWaterways, Scenic
Best Food & Wine—AmaWaterways, Scenic
Best Shore Excursions—Tauck, AmaWaterways
Best Resolution of Problems—Tauck, AmaWaterways
Best Minimalist Cruise—Avalon, Viking
Best Cabins Views—Avalon, AmaWaterways (dual balconies)
Best Unique Cabins—Uniworld
Best Low Cost Cruise—Emerald, Viking (although you may have to pay full fare earlier than others)
Best All Inclusive— Scenic, Tauck, Uniworld, Crystal
Best Ship Design—AmaWaterways, Viking
The Vibes of 8 River Cruise Lines

AmaWaterways Crew
AmaWaterways Crew singing Christmas Carols on one of our cruises

AmaWaterways is by far our favorite river cruise line of these eight lines. To us, we feel like we belong—the vibe is you are part of the family and they want you back. For us, AmaWaterways is the Goldilocks of Europe River Cruising. It is just the right blend of great tour options, wonderful food and wine, comfortable staterooms and a staff only too willing to please. Almost every serious travel industry writer about river cruising rates Ama very high—they often agree with our assessment that it is the best value for the price. While not all inclusive, it is almost so—in 2018 you can get a free happy hour drink before diner—a nice plus. They have awesome cuisine–for a foodie or wine lover, this is a great choice, especially the wine cruises. While others tout their included gratuities, we think it makes the staff just a little bit more attentive. The other thing is that all are equal on AmaWaterways, regardless of what you pay for the cruise—that is not true on several other all-inclusive river cruise lines. A couple of great examples of this is the Chef’s Table Specialty Restaurant—it’s included, as are the Limited Addition Tours. We just can’t say enough about the staff—on our last two trips, we have bought pizza for the crew in appreciation of how hard they work and how well they take care of us (the second time, our traveling companions, the Thomas, split the pizza party cost—we are not the only ones who appreciate the care we received!). The other factor is the consistency—it will be great vacation or they will fix it—we have seen a unbelievable response to a high water situation on the Rhone that doubled the trip, changed all tours and they pulled it off like it was no big deal. Their partnership with Adventures with Disney and Backroads bicycles is another plus. And, last but not least, they are willing to go head to head with Crystal with a new wide ship in 2019. The AmaMagna, will be the widest ship on the Danube, but offer similar space and facilities as the Crystal Mozart. The best thing about Ama just may be they are constantly improving but have not lost any of the features that make them best in our opinion.

AmaCerto Stateroom
Our Stateroom on the AmaCerto

Avalon’s vibe, to me, is summed up in its slogan—“a different point of view.” First, Avalon tries to define itself by the staterooms. They emphasize the bed placement facing towards the balcony on the top two floors of their “Space Ships.” The floor to ceiling window of the stateroom is known as an “open air balcony.” Second, Avalon also emphasizes what they call the “luxury of choice.” This means many extras cost more but it allows the traveler to select what is important to them. Avalon was the last cruise line of these 8 to add free beer and wine at lunch and dinner—they seem slower to adapt to the changing river cruise world to me. But, at least they are making some changes. A new feature is “Avalon Fresh.” Avalon Fresh is locally sourced vegetarian cuisine. The additional dishes are the creation of Austrian chefs and brothers Karl and Leo Wrenkh. These chefs are emphasizing fun and tasty food that is both fresh and healthy. These new dishes will be added to the regular entrees for the evening meal and will be featured on the menu with a special Avalon Fresh logo.
Crystal’s vibe, to me, is that they are trying to bring their famous luxury ocean cruise brand to river cruising. Crystal Cruises’ affluent, multi-generational guests appreciate the renowned Crystal Experience distinguished by classic service, abundant space, fine quality, and extensive choices. Crystal is the only ultra-luxury ocean cruise line that has entered the river cruise market. They started with one big ship, redesigned the entire ship, so that the guests could experience the Crystal lifestyle. Every stateroom has a butler. On each sailing, every guest will get to go to a Michelin Stared restaurant on land. It should be noted, however, guests do not have a choice of the several restaurants used during the cruise (it is limited to a small number of guests to make the experience more intimate but there is a fixed menu—if you don’t like pigeon, for instance, as one reviewer wrote, not such a great meal). They are slowly adding 4 more ships, smaller in size but all balcony cabins, which can go through the locks and canals of Europe. For a luxury line, there are a lot of extras on Crystal to spend your money on, such as helicopter rides, speed launches, private tours, and even an extra charge for exclusive dining. My take on the vibe of Crystal is that the ship and Crystal experience are more important than the sights, but many influential industry writers have selected Crystal as the best Europe river cruise line. With only one ship in service all of 2017 and a new one just christened this week, I just think it is too soon to declare it best, but if Crystal Ocean cruises are your favorite, Crystal seems to been able to replicate most of their luxury features on Europe’s Rivers.

Pool Watermarked
Emerald Sun Pool with retractable roof that converts into an evening cinema

We liked Emerald a lot—they compete very favorably with Viking. The vibe was contemporary but a solid value—the owner likes to call it a four star experience on a five star ship. It does have that vibe, not first class, but fun, well thought out, and a solid value—who could not like a glass enclosed swimming pool for daytime use that converts to a movie theater at night (it even has the popcorn!)? The Emerald Waterways line includes complimentary beverages at lunch and dinner; all on board meals; balcony cabins on the upper 2 decks; bikes (without electronic assisted feature); and complimentary Wi-Fi. As with most river cruise lines, there are included tours in every sailing. They also have an EmeraldPLUS no addition cost tours to enhance the standard offerings. There are also Discover More tour options that cost extra and require a minimum number of passengers. Gratuities are included in the basic cruise fare. Their long ships (135 meters or 443 feet) carry 182 passengers.

Lounge Watermarked
Lounge on the Emerald Sun


Scenic Opal Buffet
Sea Food Buffet on the Scenic Opal Lobster Therimdor Station

The vibe at Scenic is an emphasis on all-inclusive, no extra costs, in a first class, modern rivership with an Aussie flair. Scenic is an Australian tour company (founded in 1986 by Glen Moroney) that started Europe River cruising in 2008. They have 2 brands—Scenic (an all-inclusive luxury line) and Emerald Waterways (their deluxe river cruise line). The Scenic line features your own butler (services vary by stateroom category); complimentary beverages all day, every day; six dining options; the Tailormade GPS device for individual exploration; balcony suites on the 2 upper decks; electronically assisted bikes; complimentary Wi-Fi; laundry and airport transfers. There are no extra charges for tours or gratuities but massages and the hairdresser are extra charges. Their long ships (135 meters or 443 feet) carry 167 passengers.
Scenic has a lot to offer—it is all-inclusive—and really delivers. On Scenic, the butler service increases in relation with cabin category selected. For example, the Diamond category guests on Deck 3 have better butler services, and a unique dining experience (unfortunately in the same main dining room as the other guests). During our cruise, sometimes the offerings were just exceptional—the seafood buffet for lunch one day, the Portobellos restaurant experience, the sundowner party (an off ship party) and the concert at a palace were outstanding. Yet on other days, it was just so-so. I have also read that there have been some other problems on a cruise during a high water situation. I think they achieve their vibe–it is exclusive, and contemporary with an Aussie flair, but some people are more exclusive than others. It still is our number 2 best line, and our favorite in the all-inclusive category.

Our Stateroom Bed

This all-inclusive line strives for a relaxed elegance vibe. Many praise the Tauck tours—there are 3 US full time guides on board—and they offer many exclusive tour experiences. They use older, leased riverships, some of which are being upgraded to larger cabins. Tauck generally carries few passengers, has a great reputation among all exclusive lines, but others have been disappointed in this line. Some rate it as the second best river cruise line, tout their conflict resolution and tours but it only gets average ratings on food and wine by others. Tauck has an interesting arrangement for their riverships—they handle all the tours and another company, handles all on board operations, such as food and beverage, hotel and operating the rivership.
The vibe of Uniworld, for me, is change. The opulent, individual staterooms of Uniworld, along with unique ship décor, have long been their defining feature. The all-inclusive nature of Uniworld has also been a good draw in the US market. There does seem to be a movement away from the more structured aspects of river cruising for the company. For example, on their newest ship, the S.S. Joie de Vivre (it sails the Seine River in France), there is a more relaxed evening dining schedule and more flexibility on start times in tours. But, the biggest change to Uniworld, will be the 2018 addition of U by Uniworld–they are converting 2 riverships to their newest brand. Uniworld is using words like “social, relaxed, fun, connected, scenic, and enriching” to describe the new brand. Gone will be the opulent interiors on some of their redesigned riverships, there will be DJ’s, more emphasis on night life—even bean bag chairs and hammocks on the top deck. To keep a lower price point, the ship will offer only 2 meals each day. The idea is to appeal to the younger generation (21-40). The travel community is split on this concept—some praise it, others predict it will be a bust. For me, the vibe is change—is the more structured, refined cruise line of the past morphing into a more upbeat and contemporary line, or is it a dual line with two distinct products? I’m not sure, but one thing is certain—change is in the wind for Uniworld.
The vibe of Viking is a solid value but no frills—the destination is the important thing and they will offer you a comfortable way to see Europe and upgrades will cost you extra. It is another line with a change in emphasis. At one time a few years ago, they were placing as many as 12 new long ships on Europe’s Rivers a year. The pace has slowed to just 2 this year. But, maybe the biggest change, is the wildly successful ocean cruise launch—it really is just all the wonderful features and inclusions of river cruising on their 3 ocean going ships. Viking Ocean Cruises has a real winner in that market. By far, they are the most prolific Europe River Cruise line– Viking, has about 50% of all the riverships on Europe’s Rivers. It is a Nordic brand—Scandinavian design features on their signature long ships that hold 190 passengers—the most of any river cruise line in Europe. No frills here—no bikes, no hot tubs, no pools, same two wines all week on the cruise and only one tour per day included. Still, they offer a good product at a reasonable price, but sometimes it requires complete payment for the cruise as much as one year in advance to get the best deals. Some writers have stated perhaps Viking River Cruises has grown too fast, and perhaps, the emphasis on ocean cruising has taken some of the luster off their river cruise operations. I’m not sure if it has grown too fast, or now it is emphasizing their ocean division, but Viking will keep operating the most riverships in Europe for quite some time in the future and many will sail with them.
Our Final Thoughts
As you can see, there is much more than these brief thoughts to select the right cruise line for your vacation. For me, the most important criteria to determine which cruise line to use is that the river route and what you want to see is available on the cruises lines you are considering. Once the right route is selected, then it is time to choose which cruise lines matches your priorities. But never worry—we are here to help you get the best possible river cruises based on what is important to you! Please give me a call 713-397-0188 (Hank) or email me at hschrader@dreamdestinations.com. We want to help you: Savor life…make memories…Visit Dream Destinations! Your journey begins here!

Hank Schrader
HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 45 years. He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA). This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years. He is a `71 graduate of West Point and has earned 2 master’s degrees. His other Certifications:
• AmaWaterways River Cruise Specialist
• Viking River Cruise Specialist
• Scenic River Cruise Specialist
• Emerald Waterways Specialist
• Avalon Waterways Specialist
• Brit Agent

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