River Cruise Vibes

By Hank Schrader, USMA ’71, Europe Destination & Europe River Cruise Expert

I have wanted to write this blog for a long time. Since 2009, I have studied Europe River cruising to try and learn all I could about the river cruise industry. A few industry experts have tried to make comprehensive comparisons of the different lines. Each has a slightly different approach. We have taken a unique approach by creating a PowerPoint presentation. Our 73 slide 2016 Comparison Guide is very good but even that lacks one factor—the vibe of the line and its ships. The Merriam-Webster dictionary defines vibe as “the feeling that someone or something gives you.” So, here goes—my evaluation of the vibe or feeling you will get on 8 river cruise lines.
The Starting Point–Our 2016 River Cruise Company Comparisons
This is so complex a subject that only a complete comparisons like our 73 slide 2016 River Cruise Company Comparison Guide adequately address the many questions travelers often have about the differences between river cruise lines (there are 17 comparisons charts in the presentation). HERE IS THE LINK TO OUR GUIDE. Once you know about the offerings of each line, now it is time to learn about their vibe.
We have sailed on 14 Europe River cruises. We have been on 3 different lines—AmaWaterways, Scenic and Emerald. We have sent guests on AmaWaterways (lots), Scenic, Uniworld and Viking. I hold specialty certifications from 5 river cruise lines, have attended over 30 in person seminars or webinars and read everything I could on Europe River cruising. There are a lot of facts behind these opinions, but some is just personal opinion. I challenge you to be the critical thinker and judge my opinions based on what is important to you for your vacations. As always, let us know what you think—we love to hear from you!
River Cruise Overview
Usually the first question we are asked about river cruises is “What line is best?” Our answer: They all are good, but there are some big differences between companies. Most folks have heard of Viking, since they advertise heavily and have 50% of all the river cruise vessels on Europe’s rivers. The other lines may not be as well-known, but offer great vacations.
What are the 8 companies we are going to examine? They are (in alphabetical order): AmaWaterways, Avalon Waterways, Crystal, Emerald, Scenic, Tauck River Cruises, Uniworld and Viking. There are no industry standards to rate the river cruise lines and it is important to understand that some ratings are only personal opinion. Every major river cruise line has won some sort of award from a travel industry group, or by reader poll, so that is not the best criteria to use to judge a river cruise line. In all my research and experiences, I have never read a comparison on the vibe of each line.
My Personal Best Line List by Category
Here is a brief summary of my thoughts about matching your personal priorities to a specific river cruise line:
Best Overall—AmaWaterways, Scenic
Best Food & Wine—AmaWaterways, Scenic
Best Shore Excursions—Tauck, AmaWaterways
Best Resolution of Problems—Tauck, AmaWaterways
Best Minimalist Cruise—Avalon, Viking
Best Cabins Views—Avalon, AmaWaterways (dual balconies)
Best Unique Cabins—Uniworld
Best Low Cost Cruise—Emerald, Viking (although you may have to pay full fare earlier than others)
Best All Inclusive— Scenic, Tauck, Uniworld, Crystal
Best Ship Design—AmaWaterways, Viking
The Vibes of 8 River Cruise Lines

AmaWaterways Crew
AmaWaterways Crew singing Christmas Carols on one of our cruises

AmaWaterways is by far our favorite river cruise line of these eight lines. To us, we feel like we belong—the vibe is you are part of the family and they want you back. For us, AmaWaterways is the Goldilocks of Europe River Cruising. It is just the right blend of great tour options, wonderful food and wine, comfortable staterooms and a staff only too willing to please. Almost every serious travel industry writer about river cruising rates Ama very high—they often agree with our assessment that it is the best value for the price. While not all inclusive, it is almost so—in 2018 you can get a free happy hour drink before diner—a nice plus. They have awesome cuisine–for a foodie or wine lover, this is a great choice, especially the wine cruises. While others tout their included gratuities, we think it makes the staff just a little bit more attentive. The other thing is that all are equal on AmaWaterways, regardless of what you pay for the cruise—that is not true on several other all-inclusive river cruise lines. A couple of great examples of this is the Chef’s Table Specialty Restaurant—it’s included, as are the Limited Addition Tours. We just can’t say enough about the staff—on our last two trips, we have bought pizza for the crew in appreciation of how hard they work and how well they take care of us (the second time, our traveling companions, the Thomas, split the pizza party cost—we are not the only ones who appreciate the care we received!). The other factor is the consistency—it will be great vacation or they will fix it—we have seen a unbelievable response to a high water situation on the Rhone that doubled the trip, changed all tours and they pulled it off like it was no big deal. Their partnership with Adventures with Disney and Backroads bicycles is another plus. And, last but not least, they are willing to go head to head with Crystal with a new wide ship in 2019. The AmaMagna, will be the widest ship on the Danube, but offer similar space and facilities as the Crystal Mozart. The best thing about Ama just may be they are constantly improving but have not lost any of the features that make them best in our opinion.

AmaCerto Stateroom
Our Stateroom on the AmaCerto

Avalon’s vibe, to me, is summed up in its slogan—“a different point of view.” First, Avalon tries to define itself by the staterooms. They emphasize the bed placement facing towards the balcony on the top two floors of their “Space Ships.” The floor to ceiling window of the stateroom is known as an “open air balcony.” Second, Avalon also emphasizes what they call the “luxury of choice.” This means many extras cost more but it allows the traveler to select what is important to them. Avalon was the last cruise line of these 8 to add free beer and wine at lunch and dinner—they seem slower to adapt to the changing river cruise world to me. But, at least they are making some changes. A new feature is “Avalon Fresh.” Avalon Fresh is locally sourced vegetarian cuisine. The additional dishes are the creation of Austrian chefs and brothers Karl and Leo Wrenkh. These chefs are emphasizing fun and tasty food that is both fresh and healthy. These new dishes will be added to the regular entrees for the evening meal and will be featured on the menu with a special Avalon Fresh logo.
Crystal’s vibe, to me, is that they are trying to bring their famous luxury ocean cruise brand to river cruising. Crystal Cruises’ affluent, multi-generational guests appreciate the renowned Crystal Experience distinguished by classic service, abundant space, fine quality, and extensive choices. Crystal is the only ultra-luxury ocean cruise line that has entered the river cruise market. They started with one big ship, redesigned the entire ship, so that the guests could experience the Crystal lifestyle. Every stateroom has a butler. On each sailing, every guest will get to go to a Michelin Stared restaurant on land. It should be noted, however, guests do not have a choice of the several restaurants used during the cruise (it is limited to a small number of guests to make the experience more intimate but there is a fixed menu—if you don’t like pigeon, for instance, as one reviewer wrote, not such a great meal). They are slowly adding 4 more ships, smaller in size but all balcony cabins, which can go through the locks and canals of Europe. For a luxury line, there are a lot of extras on Crystal to spend your money on, such as helicopter rides, speed launches, private tours, and even an extra charge for exclusive dining. My take on the vibe of Crystal is that the ship and Crystal experience are more important than the sights, but many influential industry writers have selected Crystal as the best Europe river cruise line. With only one ship in service all of 2017 and a new one just christened this week, I just think it is too soon to declare it best, but if Crystal Ocean cruises are your favorite, Crystal seems to been able to replicate most of their luxury features on Europe’s Rivers.

Pool Watermarked
Emerald Sun Pool with retractable roof that converts into an evening cinema

We liked Emerald a lot—they compete very favorably with Viking. The vibe was contemporary but a solid value—the owner likes to call it a four star experience on a five star ship. It does have that vibe, not first class, but fun, well thought out, and a solid value—who could not like a glass enclosed swimming pool for daytime use that converts to a movie theater at night (it even has the popcorn!)? The Emerald Waterways line includes complimentary beverages at lunch and dinner; all on board meals; balcony cabins on the upper 2 decks; bikes (without electronic assisted feature); and complimentary Wi-Fi. As with most river cruise lines, there are included tours in every sailing. They also have an EmeraldPLUS no addition cost tours to enhance the standard offerings. There are also Discover More tour options that cost extra and require a minimum number of passengers. Gratuities are included in the basic cruise fare. Their long ships (135 meters or 443 feet) carry 182 passengers.

Lounge Watermarked
Lounge on the Emerald Sun


Scenic Opal Buffet
Sea Food Buffet on the Scenic Opal Lobster Therimdor Station

The vibe at Scenic is an emphasis on all-inclusive, no extra costs, in a first class, modern rivership with an Aussie flair. Scenic is an Australian tour company (founded in 1986 by Glen Moroney) that started Europe River cruising in 2008. They have 2 brands—Scenic (an all-inclusive luxury line) and Emerald Waterways (their deluxe river cruise line). The Scenic line features your own butler (services vary by stateroom category); complimentary beverages all day, every day; six dining options; the Tailormade GPS device for individual exploration; balcony suites on the 2 upper decks; electronically assisted bikes; complimentary Wi-Fi; laundry and airport transfers. There are no extra charges for tours or gratuities but massages and the hairdresser are extra charges. Their long ships (135 meters or 443 feet) carry 167 passengers.
Scenic has a lot to offer—it is all-inclusive—and really delivers. On Scenic, the butler service increases in relation with cabin category selected. For example, the Diamond category guests on Deck 3 have better butler services, and a unique dining experience (unfortunately in the same main dining room as the other guests). During our cruise, sometimes the offerings were just exceptional—the seafood buffet for lunch one day, the Portobellos restaurant experience, the sundowner party (an off ship party) and the concert at a palace were outstanding. Yet on other days, it was just so-so. I have also read that there have been some other problems on a cruise during a high water situation. I think they achieve their vibe–it is exclusive, and contemporary with an Aussie flair, but some people are more exclusive than others. It still is our number 2 best line, and our favorite in the all-inclusive category.

Our Stateroom Bed

This all-inclusive line strives for a relaxed elegance vibe. Many praise the Tauck tours—there are 3 US full time guides on board—and they offer many exclusive tour experiences. They use older, leased riverships, some of which are being upgraded to larger cabins. Tauck generally carries few passengers, has a great reputation among all exclusive lines, but others have been disappointed in this line. Some rate it as the second best river cruise line, tout their conflict resolution and tours but it only gets average ratings on food and wine by others. Tauck has an interesting arrangement for their riverships—they handle all the tours and another company, handles all on board operations, such as food and beverage, hotel and operating the rivership.
The vibe of Uniworld, for me, is change. The opulent, individual staterooms of Uniworld, along with unique ship décor, have long been their defining feature. The all-inclusive nature of Uniworld has also been a good draw in the US market. There does seem to be a movement away from the more structured aspects of river cruising for the company. For example, on their newest ship, the S.S. Joie de Vivre (it sails the Seine River in France), there is a more relaxed evening dining schedule and more flexibility on start times in tours. But, the biggest change to Uniworld, will be the 2018 addition of U by Uniworld–they are converting 2 riverships to their newest brand. Uniworld is using words like “social, relaxed, fun, connected, scenic, and enriching” to describe the new brand. Gone will be the opulent interiors on some of their redesigned riverships, there will be DJ’s, more emphasis on night life—even bean bag chairs and hammocks on the top deck. To keep a lower price point, the ship will offer only 2 meals each day. The idea is to appeal to the younger generation (21-40). The travel community is split on this concept—some praise it, others predict it will be a bust. For me, the vibe is change—is the more structured, refined cruise line of the past morphing into a more upbeat and contemporary line, or is it a dual line with two distinct products? I’m not sure, but one thing is certain—change is in the wind for Uniworld.
The vibe of Viking is a solid value but no frills—the destination is the important thing and they will offer you a comfortable way to see Europe and upgrades will cost you extra. It is another line with a change in emphasis. At one time a few years ago, they were placing as many as 12 new long ships on Europe’s Rivers a year. The pace has slowed to just 2 this year. But, maybe the biggest change, is the wildly successful ocean cruise launch—it really is just all the wonderful features and inclusions of river cruising on their 3 ocean going ships. Viking Ocean Cruises has a real winner in that market. By far, they are the most prolific Europe River Cruise line– Viking, has about 50% of all the riverships on Europe’s Rivers. It is a Nordic brand—Scandinavian design features on their signature long ships that hold 190 passengers—the most of any river cruise line in Europe. No frills here—no bikes, no hot tubs, no pools, same two wines all week on the cruise and only one tour per day included. Still, they offer a good product at a reasonable price, but sometimes it requires complete payment for the cruise as much as one year in advance to get the best deals. Some writers have stated perhaps Viking River Cruises has grown too fast, and perhaps, the emphasis on ocean cruising has taken some of the luster off their river cruise operations. I’m not sure if it has grown too fast, or now it is emphasizing their ocean division, but Viking will keep operating the most riverships in Europe for quite some time in the future and many will sail with them.
Our Final Thoughts
As you can see, there is much more than these brief thoughts to select the right cruise line for your vacation. For me, the most important criteria to determine which cruise line to use is that the river route and what you want to see is available on the cruises lines you are considering. Once the right route is selected, then it is time to choose which cruise lines matches your priorities. But never worry—we are here to help you get the best possible river cruises based on what is important to you! Please give me a call 713-397-0188 (Hank) or email me at hschrader@dreamdestinations.com. We want to help you: Savor life…make memories…Visit Dream Destinations! Your journey begins here!

Hank Schrader
HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 45 years. He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA). This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years. He is a `71 graduate of West Point and has earned 2 master’s degrees. His other Certifications:
• AmaWaterways River Cruise Specialist
• Viking River Cruise Specialist
• Scenic River Cruise Specialist
• Emerald Waterways Specialist
• Avalon Waterways Specialist
• Brit Agent


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